Case Study: 22% More New Patients at Martin Dentures and Implants
Dr. Jeff Martin runs his Shreveport practice on one principle: treat each patient as you would a family member. For over 25 years that philosophy built Martin Dentures and Implants into a three-doctor specialty practice for dentures, implants, and sedation dentistry. It also created a problem his front desk could not solve.
The office is open Monday through Thursday, plus every other Friday morning. That leaves more than three days a week when a patient calling about an implant consult or a broken denture reached voicemail. Some of those callers waited. Many called the next practice on their list.
The stakes of a missed call
In a specialty practice, phone calls are not routine. An implant consult is a high-value, time-sensitive conversation, and the person calling has usually spent weeks deciding to pick up the phone. When nobody answers, that momentum goes to a competitor.
During business hours the team faced a different version of the same problem. A small staff had to choose between the patient in the chair and the phone ringing at the desk. Dr. Martin's family-first standard applied to both, and one of them always lost.
An AI receptionist trained on the practice
Martin Dentures and Implants partnered with Yobi to deploy Kate, an AI receptionist configured for their specialty mix and their voice. Kate was trained on the services patients actually call about, from healing denture packages and implant consults to IV sedation and same-day denture repairs, so she answers specific questions instead of taking messages.
Kate also handles the scheduling logic of a three-doctor practice, booking the right appointment type with the right doctor on the right day, including that irregular Friday schedule. When the practice adds a service or runs a promotion, the team updates Kate themselves through Yobi's AI Studio.
The results
Every call now gets answered, day or night, including the Fridays and weekends that used to go straight to voicemail. Dr. Martin checked the numbers himself:
"I just pulled some numbers and it shows our new patient numbers were up 22% after adding Kate. That's pretty damn good for a 26 year old practice!"
— Dr. Jeffrey Martin, DDS, Founder, Martin Dentures and Implants
A 22% lift in new patients, a 100% call answer rate, and a front desk that can stay focused on the person standing in front of them. The practice absorbed the growth without hiring additional phone staff.
Read the full story
The complete case study covers how Kate was tuned to match the practice's family-first tone and what changed inside the office once the phones stopped interrupting chairside care.
Read the Martin Dentures and Implants case study, or get access to Yobi to see what Kate could do for your practice.
