Brand Manager

About Yobi:

Yobi is a platform where you can build your voice-first AI agents. Our digital agents handle customer interactions seamlessly—whether by voice or text, across any channel. We empower businesses to revolutionize their communication with intelligent, scalable AI solutions.

Role Overview:

As a Brand Manager at Yobi, you will be responsible for developing and executing our brand strategy to build a strong, cohesive identity that resonates with our target audience. You will lead initiatives that enhance brand recognition, drive engagement, and establish Yobi as a leader in AI and UCaaS innovation.

Key Responsibilities:

Brand Strategy & Positioning:

• Develop and implement comprehensive brand strategies aligned with Yobi's vision and goals.
• Define brand positioning, messaging, and value propositions to differentiate our offerings.

Visual Identity & Messaging:

• Oversee the creation and maintenance of visual and verbal brand guidelines.
• Ensure consistency across all digital and print materials, including websites, social media, and promotional content.

Campaign Management:

• Plan and execute brand campaigns that drive awareness and engagement.
• Collaborate with marketing and design teams to create compelling content and storytelling initiatives.

Market & Competitor Analysis:

• Conduct market research to understand industry trends and customer insights.
• Monitor competitor activities and adjust strategies to maintain a competitive edge.

Cross-Functional Collaboration:

• Work closely with product, marketing, and sales teams to integrate brand strategies into overall business objectives.
• Serve as a brand ambassador at events, conferences, and media engagements.

Performance Measurement:

• Track and analyze brand performance metrics and campaign effectiveness.
• Use data-driven insights to refine and optimize brand initiatives.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in brand management or marketing, preferably within tech, SaaS, or AI sectors.
• Strong understanding of brand development, digital marketing, and visual design principles.
• Excellent communication, project management, and analytical skills.
• Ability to work collaboratively in a fast-paced, dynamic startup environment.
• Proficiency with design and analytics tools is a plus.